Adobe Creative Cloud Certified | Project Manager | Video Editor | Creative Director | Graphic Designer | Trainer
| Photographer | SharePoint | Video Producer | Video Production | Vlogger
Professional creative with over a decade of experience in leading, crafting and curating multichannel digital design. Skilled in aligning design with strategy, breathing life into brands and creating media to resonate with clientele. Experienced team leader qualified to lead a team of creative with a unique blend of creative vision
and business sense.
Shifting The Brand From
Giving Up on Moving Forward
I helped bring Craft Happy brand to funtastic-ville! With the recent growth in business and the expansion of new products, we knew we had to intelligently showcase them as the headliner. I energized their brand and brought much-needed fun to immersive virtual craft experiences. Focusing on the brand's key positioning – a fun, corky business designed for modern crafters, it was easy to captivate their target audience.
Provided creative direction for their visual brand on their social platforms (i.e. Instagram, Pinterest, Etsy). My goal was to create an iconic identity that’s easy to recognize, that’s memorable, and appropriate.
client:
Craft Happy Co.
services:
Art Director
Web Designer
Branding Identity
Modernized Craft Happy's brand identity to reflect a change in the company's new vision and direction.
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before
after
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Model #7
Our responsive design provided a content-rich viewing experience for crafters everywhere. Creating an interactive map, making it easy to access workshops in each state. No need to hunt for in-person workshops in your area, just click and walla.
Improving their
online experience
Brand expression
on social platforms
Our responsive design provided a content-rich viewing experience for crafters everywhere. Creating an interactive map, making it easy to access workshops in each state. No need to hunt for in-person workshops in your area, just click and walla.
