Adobe Creative Cloud Certified | Project Manager | Video Editor | Creative Director | Graphic Designer | Trainer
| Photographer | SharePoint | Video Producer | Video Production | Vlogger
Professional creative with over a decade of experience in leading, crafting and curating multichannel digital design. Skilled in aligning design with strategy, breathing life into brands and creating media to resonate with clientele. Experienced team leader qualified to lead a team of creative with a unique blend of creative vision
and business sense.
Launching The Hair Nirvana Experience
MyAvana is a personalized hair care system that will teach you how to best care for your hair in 4 easy steps: Consult, Analyze, Recommend and Educate. Caring for your natural hair is a journey and MyAvana wanted to share this experience with potential customers, so they launched The Hair Navana experience that showcases the journey. We were tasked with capturing the stories of participants and executing the creative strategy to gain more engagement on their social platforms and increase sales.
client:
MyAvana
services:
Creative Direction
Video Production
Motion Graphics
Web Designer
Capturing their powerful experience
throughout this journey
Preparing a start-ready day of filming
Model #7
We created a frictionless customer journey that increased pre-order sales
36%
MyAvana has an active social platform, however, struggled with converting followers into paid sales. The creative strategy outlined targeting their audience with a 360 campaign revealing the journey into their hair care system with a realistic approach. Not only showing the end results but captivating their audience through similar ladies with similar hair weaknesses experiences. Making the content relatable and digestible.
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