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education &

August 2020 - Present

Creative Director
Creative leader of the company’s brand and online presence and provide creative direction for new and
existing partners. Top goal is to increase clientele online exposure, grow their target audience and to be able
to maintain their brand consistency going forward. This requires strategy projection, proper execution and
consistent analytical monitoring.
● Translate marketing objectives into clear creative strategies for design, creation, and execution
● Participate in client proposals to ensure creative aspects are considered throughout strategy
● Headed profitability objectives, deliverables, and budgets for Creative
● Liaison with clients, executive leadership, and additional stakeholders as creative translator and leader
● Serve as creative project lead for all new work and ongoing creative marketing projects
● Primary resource in hiring and training all Creative staff and Creative adjacent team members
● Formalized managing and career development cultivation of staff members, including designers, art
directors, copywriters, photographers and web developers
● Directly revitalized client social media accounts, website development and design, and digital ads.
● Report progress of projects at major stages of their conception, creation, and execution
● Anticipate problems that may impede a project from completing on time and implementing solutions.
° Increase The Kool Source profit margin by 65% by offering lucrative creative services within first year
° Improved our social presence by 30%, established a brand standard amongst all collateral, and grew
new clientele by 70%

August 2006 - Present

Chief Creative Officer
Manage company overall resources and operations. Point of contact for client satisfaction by organizing
strategic plans, monitoring operational and process performance, and product delivery. Facilitated client-facing
interactions to ensure all deliverables met the client expectations, project timeline, and budget.
● Hire, evaluate, and coach creative talent to support both current and planned capabilities as the team
evolves. Negotiate contracts, oversee budgets and supervise content.
● Mentor creative team to drive professional goals, implement teaching, coaching, and inspiring training
methods, and support daily professional growth opportunities. Influence a team of rock stars producing
exceptional experiences for clients.
● Manage and delegate responsibilities to team members and provide direction. Responsible for the
growth and development of the creative team. Oversee the day-to-day work.
● Leveraging talent as a resource for driving business results.

Arnitra Jackson | Creative Professional

Creative Director
Maintained a cohesive look and feel of the brand. Ensures the visuals, messaging and interactive and motion
designs are true to the brand identity.
● Developed and created a variety of print and digital materials, such as online banner ads, promotional
video graphics, and websites contests to increase online sales.
● Resolved decreased client engagement by creative testing and experimentation, expanded our
content distribution and brand footprint beyond current channels (including blog, email, social media,
influencer campaigns, LinkedIn, and publishing).
● Guided projects and was responsible for the overall quality of the work produced by the team.
● Designed, built, and maintained a company website that incorporated accounting tools, website traffic
monitoring, data analytics metrics, and email marketing.
° Received 2019’s Couple’s Choice Award issued by Wedding Wire
° Named Best Wedding Videography Company for 2017, 2018, 2019 issued by The Knot.
° Experienced 30% growth profits in sales within second-year margins by filming, editing, and designing
wedding packages using the Adobe Creative Cloud.

January 2014 - May 2020

Video Producer
Collaborates effectively with account managers and creative teams on strategizing creative solutions for the
client's business objectives and goals. Cross-functionally generates a style that represents each client's outward
mission while maintaining brand consistency based on current market trends.
● Implemented effective marketing strategies, plans, and campaigns, to increase audience engagement
and brand identity across multiple channels.
● Collaborated with internal team members and agencies to create and execute a cohesive visual
identity for the brand. Delivered messaging, creative materials, advertising campaigns, video, website,
and social content across all business units.
● Fluent in user-centered designs developing a vast array of compelling corporate positioning and lead
generating videos.
Conceptualized scripts for creative storytelling and produced live-action motion graphics in conjunction
with Instructional Designers for learning modules, web videos, and social media.

Art Director
Maintaining a clear vision and delivering a captivating visual message that speaks directly to the viewer.
Influence, inspire, and advise a creative team, leveraging the widest array of talents, strengths, and
● Launched a Podcast focused on highlighting the career paths of successful retail leaders. Overseeing
and contributing to the creative direction, style, and methodology while playing a significant role in
defining the purpose and vision of the project. Overcome audio challenges, speech impediments, and
background noise to produce great audio recordings.
● Designed and styled annual and semi-annual leadership conferences, which housed the President, VPs,
and hundreds of business leaders. Created motion graphic packaged graphics, photoshoot sessions,
video presentations, and conference agenda booklets. Saved the company $30,000 by utilizing our
in-house agency.
° Created training content for a top Fortune 500 company. The material was used to train more than
100,000 field representatives countrywide.
° Launched an Employee Resource Group (ERG) internally where 14% of active members were promoted
and 23% of active members moved into new, internal roles. Through marketing strategies and
campaigns, I increased membership to over 500 active members within our first year.
° Enhanced our presentation materials by updating it to include interactive videos and a consistent style
palette to win multiple million-dollar businesses within our RFP process.
° Impact Award - Driving the business and impacting team and peers and serving the customers by living
the core values - March 2020

March 2008 – January 2014

Video Manager
Scheduled and assigned workload and managed assessments. Reassigning work when appropriate while
consulting with the creative team. Ensuring quality control and tight deadline completion.
● Combined editing digital video with a court reporter transcript to develop sophisticated, yet easily
understood, legal presentations.
● Managed the problem-solving queue promptly with quick and realistic decision-making and strategic
● Earned the Superior Employee Award

Bachelor of Fine Arts, Digital Media Production, The Art Institute of Atlanta

Adobe Certified Expert (A.C.E.), Adobe University

● Adobe Creative Suite Expert
● Cross-Functional Operations Support
● Creative Brief Strategy and Development
● Multichannel Strategy and Agency Partnership

● Digital Asset Management and Curation

● Marketing and Project Management

● Problem solver

● Positive influencer & motivator

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