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Launching The Hair Nirvana Experience

MyAvana is a personalized hair care system that will teach you how to best care for your hair in 4 easy steps: Consult, Analyze, Recommend and Educate.  Caring for your natural hair is a journey and MyAvana wanted to share this experience with potential customers, so they launched The Hair Navana experience that showcases the journey. We were tasked with capturing the stories of participants and executing the creative strategy to gain more engagement on their social platforms and increase sales. 




Creative Direction

Video Production

Motion Graphics

Web Designer

We created a frictionless customer journey that increased pre-order sales


MyAvana has an active social platform, however, struggled with converting followers into paid sales.  The creative strategy outlined targeting their audience with a 360 campaign revealing the journey into their hair care system with a realistic approach.  Not only showing the end results but captivating their audience through similar ladies with similar hair weaknesses experiences. Making the content relatable and digestible. 

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Capturing their powerful experience
throughout this journey

Preparing a start-ready day of filming

Model #7

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Like What You See?

Companies hire me to take risks and inject creativity that differentiates their brand.

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